ARTHALAND empowers future generations through tree-planting initiative
May 22, 2025
Manila, Philippines / December 4, 2024. ARTHALAND, the Philippines’ leading green developer, furthers its mission of building sustainable legacies with the launch of the “Drink Sustainably” campaign. This initiative, designed to eliminate beverage-related disposables in the workplace, emphasizes the importance of managing waste at the source and driving circular practices within corporate settings.
“Managing waste at the source is key to achieving true circularity,” says Ar. Kristina Samantha S. Pobre, Head of Sustainability at ARTHALAND. “The Drink Sustainably campaign exemplifies how small, purposeful actions can lead to meaningful, scalable change in how we consume resources.”
The company took a bold step by implementing a policy banning disposable cups in the office. Beginning with an awareness campaign, ARTHALAND distributed reusable tumblers to employees, enabling them to adopt sustainable habits. In just 12 months, the company successfully eliminated approximately 15,000 disposable cups, reducing its waste by 96%. This policy eliminated disposable cups entirely and encouraged employees to adopt reusable habits in their daily routines.

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