Una Apartments connects with millennials through humor and smart homeownership

Arthaland, the country’s foremost green developer, recently launched “The First You Won’t Regret” campaign to introduce Tower 3 of Una Apartments at Sevina Park in Biñan, Laguna. Specifically crafted to resonate with millennials and first-time buyers, the campaign positions Una Apartments as a first home purchase they will not regret by presenting it as a wise, practical and future-ready investment.

Central to the launch is a well-received film entitled “Not for Sale,” which uses humor and relatable life experiences to tell the story of a man who walks into a shop filled with vintage items. The shop owner tells him that nothing on display is for sale because each piece represents a missed opportunity or a wrong choice he made in life. In a clever twist, the man later brings the shop owner to Una Apartments, showing him that investing in a home is one decision he won’t regret making.