ARTHALAND boosts global presence as sponsor of AREAA 2025 Philippines Trade Mission

September 4, 2025

ARTHALAND, the country’s foremost green developer, was the Global Partner Sponsor of the 2025 Philippines Trade Mission hosted by the Greater Chicago and San Diego chapters of the Asian Real Estate Association of America (AREAA). The 10-day event brought together Filipino American and Asian American real estate professionals from across the United States to explore the Philippines’ thriving real estate market and strengthen cross-border ties. Activities included exclusive forums in Manila and Cebu featuring top developers, bankers, brokers and business leaders; curated property tours; and cultural visits to places like Malacañang Palace, Intramuros, Taal Volcano, and Coron in Palawan. AREAA is the largest Asian real estate professional organization in North America with 44 chapters and over 19,000 members.


“It was a great honor to have supported AREAA in their historic trade mission and we were extremely delighted to have been given the opportunity to showcase our green and future-ready developments to the delegates. AREAA’s commitment to advancing sustainable homeownership and empowering Asian American communities in North America aligns closely with our mission of building boutique, sustainable, and exceptional developments that will provide a wealth of life at home, at work, in the community and in our country,” said Oliver L. Chan, Senior Vice President and Chief Sustainability Officer of ARTHALAND.

As part of its sponsorship, ARTHALAND hosted exclusive tours of two of its landmark developments. The first stop was the Eluria Show Suite located at the 6th floor of Arthaland Century Pacific Tower which holds the distinction of being the world’s first EDGE Zero Carbon building. Delegates were able to tour the 3-bedroom model unit of Eluria which was artfully curated by Adefuin Design Studio who took inspiration from tents used by royalty in the Middle East. Eluria will reimagine what it means to be one of the most exclusive residential addresses in Legazpi Village, Makati City with its 37 limited edition units that offer a high degree of elegance, craftsmanship, and rarity coupled with impeccable service courtesy of internationally trained butlers.

The next stop was the Lucima model unit, offering delegates a firsthand experience of what is envisioned to be the country’s first quadruple-certified high-rise residential condominium. Designed to set a new standard of luxury living in Cebu, Lucima seamlessly integrates wellness and sustainability into everyday life. The development features 265 one- to four-bedroom residences ranging from 38 to 318 square meters. Inside the model unit, delegates were able to appreciate the generous 2.9-meter ceiling height and envision the sweeping views each home offers whether of the ocean, mountains, or the vibrant cityscape.

During the Cebu leg of the trade mission, ARTHALAND Marketing and Corporate Communications Unit Head, Pamela S. Go, served as one of the panel members in the forum entitled Unlocking Opportunities in Cebu’s Thriving Economy. She discussed how accessibility and proximity to key infrastructures and establishments are ARTHALAND’s primary considerations when identifying properties to develop. When asked why a lot of investors are flocking to Cebu, she credited Cebu’s strong economic fundamentals which are anchored on its strategic location, robust infrastructure development with projects like the Cebu-Cordova Link Expressway and the expansion of the Mactan-Cebu International Airport that will help boost connectivity, and its diverse and growing industries – most especially its thriving IT-BPM sector that she says will help drive commercial real estate opportunities in the Visayas region. These factors illustrate that Cebu’s growth is based on its own natural strengths and with the success of its core industries, rather than relying on external, temporary factors which makes the province a more predictable and lower-risk investment proposition.

By opening its doors to U.S. real estate professionals, ARTHALAND seeks to expand the Philippines’ footprint in global markets and showcase its commitment to sustainability, wellness, and innovation in every development.

For more information about ARTHALAND, visit www.arthaland.com.

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