ARTHALAND Brings Sondris to Life Through Its First Multimedia Pop-Up, Arthavision

Real estate developer ARTHALAND reimagines the customer journey by introducing ARTHAVISION, allowing prospective homeowners to experience the vision long before the Sondris tower rises on Arnaiz Avenue, Makati.

A first for ARTHALAND, ARTHAVISION takes potential buyers to an immersive sensory experience showcasing the features of the 37-story Sondris, the premium residential development from the joint venture between ARTHALAND, through its subsidiary Zileya Land Development Corporation, and Mitsui Fudosan (Asia), a publicly traded company and one of Japan's largest real estate firms.

ARTHAVISION provides visitors with a preview as they explore the development in terms of scale and features, and what they can experience, defined as refined living.

For starters, the booth has a two-bedroom scale model upfront, displaying a sample layout, with notable features such as the Sun Room, which transforms standard balconies into intimate spaces designed for privacy, sunlight, and renewal. The display also allows visitors to play with ideas on how they can transform the unit to their needs and liking. As an example, there’s the possibility of integrating a bigger dining or entertainment area, or converting one of the rooms into a personal office or a walk-in closet.

The booth also features the unit customization being offered at Sondris. Available for all unit types, there are three distinct interior design themes to choose from: Timeless and Transitional with a warm, timeless interior that feels calm, welcoming, and refined; Modern and Industrial with a clean, contemporary, and city-inspired aesthetic; and Formal and Serene with depth, richness, and a sophisticated atmosphere.

With these options, each unit can be personalized from the floors to the walls and even to the cabinetry. Through a special partnership, future homeowners may choose home furnishings from the CWC Interiors brand portfolio, including Herman Miller, Vitra, Walter Knoll, Studio Italia, and Louis Poulsen, among others.

By stepping into the virtual reality (VR) technology display area, visitors can see and explore the Sondris units as though they were already built, offering a realistic perspective of movement and spatial flow within the development. Through the VR headset, the immersive experience provides a glimpse inside a two-bedroom or three-bedroom unit.

The area also details the development’s sustainability and wellness features that significantly reduce environmental impact while enhancing everyday comfort.