Marketing Specialist

Posted on March 19, 2025

Description

Marketing Strategy & Execution

  • Assist in managing and coordinating all marketing, advertising, and promotional activities for assigned projects.
  • Support the conceptualization, planning, budgeting, implementation, monitoring, and reporting of marketing and communication plans.
  • Help build brand equity, sustain brand awareness, and maintain positive brand reception.
  • Co-propose value propositions for projects by providing key market insights and creative ideas.

Lead Management & Sales Support

  • Collaborate on tactical and strategic lead generation efforts with Project Marketing Solutions and Area Sales Directors.
  • Assist in project milestone events and promotional activities.

Marketing Operations

  • Ensure project marketing assets are approved, disseminated, tracked, and maintained according to brand standards.
  • Prepare briefs, memos, and presentations as needed.
  • Maintain a collateral database, including renderings, photos, and videos for assigned projects.
  • Update project pages and articles on the company website in collaboration with the Project Marketing Solutions (Content) team.
  • Handle DHSUD and ASC applications for marketing and advertising compliance.

Stakeholder Management

  • Prepare reports and participate in cluster meetings.
  • Coordinate with creative and media agencies, vendors, and suppliers to execute marketing campaigns.

Market Research & Customer Analytics

  • Conduct market research to identify opportunities and market requirements for existing and future projects.
  • Analyze customer research, market conditions, and competitor insights.
  • Monitor new project launches and emerging real estate trends.

Qualifications

  • Strong understanding of marketing principles, brand management, and lead generation.
  • Proficiency in market research, data analysis, and campaign execution.
  • Ability to work in fast-paced, deadline-driven environments.
  • Excellent communication, coordination, and stakeholder management skills.

Location Requirement

Must be willing to be assigned in BGC, Taguig

Career Level

Minimum of 4 years of experience in Marketing. Real estate experience is an advantage.

Education

Graduate of a 4-year degree in Advertising Management, Business, Communication Arts, Marketing, or a related field.

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